“The new name has simply not resonated with Australians - particularly the modern technical aspects associated with it,” Kraft corporate affairs boss Simon Talbot said.

Put lower case “i” in front of something and it becomes modern and technical? Add a 2.0 to the end and it becomes modern and technical? Is my new jar of vegemite web enabled? Does it require a security patch when a “hacker” finds a bug which turns out to be a remote code execution flaw? I don’t think so. Once this happens, then it can be called modern and technical. Until then, it is only something to spread on toast and to tease our American friends with.

Wait a sec, something smells fishy here! The publicity surrounding this dreadful name change is too huge to ignore. I think an iPublicity Stunt 2.0 has just happened and we have all fallen for it.

jennifargh:

SEE YOU IN HELL!! BWAHAHAHAHAAA!!